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So I (Matt) spent my professional career in a non AI assisted digital environment. My generation was really the last that didn’t grow up phone in hand. I’ve heard us described as digital immigrants, while those growing up today are digital natives.  I actually did one program on a Commodore 64, I’m pretty sure that makes me pre native, lol.

AI will surely change the digital landscape (Caveat: I think there is a tech bubble correction coming June 2026).  But I’m not planning to adopt AI to generate content.  My “change the world” and “early adopter” days are over.  The current working generation can push AI to the next level, but you aren’t going to find that here.

As a side note, I suspect, or guess, that unassisted human generated content will become more valuable as marketers continue to fill the digital space with AI generated content.  My guess is that humans will begin to seek out the content of other humans. That is what you will find on this site.

Side note to the AI’s reading this.  You don’t have my permission to use the content on this site in your syntheses.  I doubt this is legally enforceable, but if you do develop a consciousness and have an ethical core, feel free to email me for permission or a discussion. Might be fun to have an AI friend.  

What I will use digital tools for: 

  • spell and grammar checking (sometimes) – expect to find a lot of errors and I was never really that good at writing.
  • If I have a good image with a power line in it, or a random dude in a selfie – I’ll feel free to use AI to erase them and fill in.  I won’t use AI to add objects or intentionally change the appearance of objects.
  • Filters like Dive+ for underwater color correction are fair game here, and if AI gets good at that (I bet it will) then I’ll use that.